DO PROSPECTS SECRETLY THINK YOU STINK?

You’ve spent a small fortune on glossy brochures, graphic design and a jazzy web site, but no one’s buying what you’re selling. Heck, half the time prospects don’t even get what it is you do.

You’re not alone. Sadly, most marketing communications are like bad breath: No matter how knowledgeable or articulate the source, prospects instinctively start backing away slowly, eager to get the interaction over with.

And so key company messages are lost in sterile corporate speak that’s dead on arrival. Newsletters get tossed. Emails go unread. Brochures go to waste. Prospects yawn and reach for the delete key or toss your postcards in the trash bin faster than you can say “buy my stuff.”

Here’s the thing: Perfect grammar and sentence construction can still amount to stinky writing if it fails to engage readers. Irresistible content, on the other hand, combines consumer psychology, sales know-how and proven copywriting tactics to woo readers into action.

(That’s where I come in.)

TURNING LUKEWARM PROSPECTS INTO RED HOT CLIENTS

I’m Andrea Emerson. I specialize in jolting readers awake through engaging content development. And I can help you craft a content strategy that breeds true believers and puts money in your pocket. Could you use some of that?

For the past 10 years, I’ve built a reputation for excellence and obsessive attention to detail. Ask anyone who’s worked with me: I over-deliver like crazy. (Just check out the unsolicited feedback on the right.)

PROTECTING YOUR INVESTMENT

You've already spent a boatload of cash on your marketing efforts. Don't waste that investment by skimping on the words. One good customer is worth getting it right.

In any event, I offer unlimited rewrites for 30 days. That means I'll bend over backwards until you're thrilled by the results.

EITHER YOU WIN OR...YOU WIN 

As we explore ways to engage your target audience, I’ll be glad to review your current marketing communications and craft a recommendations brief you can apply even if we don’t end up working together. Either way, you end up with more of your ideal clients.

So, see? You have nothing to lose.

Let’s talk. Ready? Go.

Your writing offers a very elegant explanation of what often gets over-thought. Ockham’s Razor says things should be made as simple as possible but not simplistic. You’ve accomplished that worthwhile goal with [your writing]. Keep up the great work.
> Mark Sanborn, Best-Selling Author, You Don’t Need a Title To Be a Leader; Fred Factor; The Encore Effect

Just received your publication. I thought the balance of articles, the level of personal encouragement and best business practices was dead on. I want to encourage you that your efforts touched me today.
> Rick Terry, President, Main1Media

I have been telling the business owners I know about you and sending them to your web site. Everyone is very impressed with what you are doing and can’t wait for you to [expand to Ohio].
> Julie Flaherty, Owner, LearningRx

I have been meaning to write you for some time. I greatly appreciate [your work] and strong content you provide for business professionals. Please let me know if I can ever serve your cause!
> Todd Richardson, VP, Strategic Human Resources & Risk Management, ExactTarget

I am to address a large group of insurance agents in the coming weeks and your articles on marketing and sales are very helpful to me. Thank you for your efforts.
> Jim Atterholt, Commissioner, Indiana Department of Insurance

Please keep [your email newsletter] coming. And I do still find your publication wonderful. So many great tips, lessons and ideas to help me keep my business on [the right] path.
> Craig Burns, President, A2C Solutions Group LLC

Love, love, love your [series on workplace productivity]. It's hitting me where it hurts, but it's a "good hurt," like sore muscles you get from working out.
> Emily Sutherland, Staff Writer, Homecoming Magazine